CDH Wins Marketing Award
Educational Material Created for the Neurosciences Institute at CDH Gets National Recognition
WINFIELD, Ill., June 4, 2007 — The Neurosciences Institute at Central DuPage Hospital (CDH) wants patients and families to understand options available to them in a pleasing and clear way. They partnered with marketing to create a booklet to explain the benefits of lower-risk alternatives to traditional surgery for treating strokes and many other defects in the blood vessels of the brain, head, neck and spinal cord. The publication was so well received; the team creating it was honored with an Aster Award for healthcare marketing.
The twenty-five page full-color booklet explains, in easy-to-read language, the procedures for carotid stenting and angioplasty, brain aneurysms and vertebroplasty – or minimally invasive treatments for spine and back pain.
“Our goal creating this publication was to bring awareness to the available treatments, to share some successful patient outcomes and talk about the medical staff members who perform clinical trials,” said Carolyn Wille, manager of Marketing at CDH.
“Historically, these medical procedures have been only available at major academic research centers,” says Jennifer Biede, director of Neurosciences at CDH. “Now, the Neurosciences Institute at CDH makes them available without leaving the western suburbs. This marketing piece is a wonderful tool to help us get that message out to the public.”
The piece was designed by Liz McReynolds Design, Aurora, Ill.
The Aster Awards is a national medical marketing awards program allowing healthcare organizations and advertising agencies to compete against others similarly sized from across the nation. All entries in each category are judged by a panel of design and healthcare marketing professionals with decades of combined experience. Entries are judged on: creativity, layout/design, typography, production, quality and overall effectiveness.
To learn more about CDH’s Neurosciences Institute and to receive a copy of the award-winning booklet, call 877-79-BRAIN.
About Central DuPage Hospital
Central DuPage Hospital, a 361-bed facility located in Winfield, Illinois, a suburb west of Chicago, is a nationally recognized Solucient “Top 100 Hospital.” It is a leading center for surgical innovations and was one of the first institutions in the nation to offer minimally invasive heart surgery, robotic-assisted surgery, minimally invasive spine surgery with bio-engineered bone protein and was the first Level III Neonatal Intensive Care Unit in DuPage County.
The hospital is part of an interdependent network of healthcare organizations and services, including convenient care centers, occupational health services and a full range of options for senior living, home health and hospice care. For more information, visit www.cdh.org.
Amy Jo Steinbruecker